What cookies and similar technologies we use on this site, why we use them, and how to control them.
This Cookie Policy explains what cookies are, which ones we use on exceleratelearning.co.uk, and how you can control them. It sits alongside our Privacy Policy, which describes how we handle personal data more broadly.
This policy is written to comply with the UK GDPR and the Privacy and Electronic Communications Regulations (PECR).
Cookies are small text files that a website places on your device when you visit it. They let the site remember you, how you've used it, and what your preferences are. Some cookies are set by the site you're visiting (first-party cookies); others are set by third parties whose services the site uses (third-party cookies).
This policy also covers similar technologies — localStorage, pixels, tags — that work in the same way as cookies.
We try to keep cookie use on this site to a minimum. We use them to:
We do not use cookies for advertising, retargeting, or cross-site tracking.
The table below lists the cookies and similar technologies active on this site at time of writing.
| Name | Provider | Purpose | Lifetime | Category |
|---|---|---|---|---|
| exl_consent | eXcelerate Learning (first-party) | Remembers your cookie consent choice so we don't ask again on every page. | 12 months | Essential |
| _ga, _ga_* | Google Analytics 4 | Measures aggregated site usage (pages viewed, sessions, approximate location). Only loaded if you accept analytics cookies. | Up to 13 months | Optional — analytics |
| (none) | Cloudflare Web Analytics | Cookie-free, privacy-first traffic measurement. Does not track you across sites or use persistent identifiers. | None | Anonymous — no cookies |
| __cf_bm | Cloudflare | Bot-management cookie that helps distinguish humans from automated traffic, for site security and reliability. | 30 minutes | Essential |
| Calendly cookies | Calendly | Set only if you click through to book a call via our Calendly link. Used by Calendly to run the scheduling interface. | Session / varies | Third-party (on click) |
Categories explained:
When you first visit the site, you'll see a cookie banner asking whether you accept optional analytics cookies. You can:
You can also manage or delete cookies directly in your browser. The ICO's guide to cookies is a good starting point. Most browsers also let you block third-party cookies or browse in a private/incognito window that clears them at the end of the session.
Some cookies are set by third parties we use to run the site (Google, Cloudflare, Calendly). We've linked to each provider's own privacy information below so you can read how they process data:
We may update this Cookie Policy to reflect changes to the cookies we use or to comply with legal requirements. The "last updated" date at the top of the page shows when the most recent change was made. If we add new optional cookies, we'll ask for your consent again before setting them.
Questions about cookies or this policy? Email hello@exceleratelearning.co.uk.