This project was developed as a sector-wide initiative, delivered in partnership with the University of Westminster, to strengthen evaluation capability across higher education and beyond. The driver was clear. Evaluation is a critical part of project design, funding accountability, and continuous improvement, yet for many practitioners it remains a difficult and often intimidating area to navigate. The ambition was to demystify the process and give colleagues across the sector a practical resource that met them at their level, helped them think clearly about their own context, and pointed them towards the right approach for their specific project.
The toolkit takes a distinctive structural approach. Rather than offering a single, fixed pathway through the content, it is built around a branched, question-led model. Each section opens with a light layer of theory to ground the user in the key concepts, followed by a set of questions that narrow down their options based on the nature of their project, their goals, and the context they are working in. By the end of the journey, the user is delivered a personalised PDF document that sets out how they should approach their evaluation, tailored to the answers they have given along the way. This shifts the experience from passive consumption to active decision-making, and ensures every colleague leaves with a plan that fits their own work rather than a generic framework.
The journey is guided throughout by a cartoon character who walks the user through each set of questions, providing continuity, warmth, and a clear sense of progression. Bringing this character to life is a series of over 30 short, focused animated videos, knitted together to create the flow and branching logic of the experience. This volume of bespoke video content is what gives the toolkit its richness. Every decision point is supported by a moment of human-feeling guidance, helping to keep complex material accessible and the user engaged from start to finish.
To support understanding, each section includes a dedicated glossary highlighting the key terms relevant to that part of the journey. Evaluation comes with its own language, and getting the terminology right matters. The glossary ensures users build a shared vocabulary as they work through the content, demystifying terms that can otherwise feel like a barrier and helping to build genuine confidence in the subject.
The toolkit is delivered as a SCORM-compliant package, available both through the LMS and via the microsite, ensuring it can be accessed easily by anyone evaluating a project across the sector. The audience is intentionally broad, designed to support colleagues working across different disciplines, project types, and levels of evaluation experience. Whether someone is approaching evaluation for the first time or refining a more established practice, the branching structure flexes to meet them where they are.
The impact of the project lies in its innovative design and the bespoke nature of the educational experience it offers around a notoriously complex topic. By combining theory, branching logic, animated guidance, and a personalised output, the toolkit shifts evaluation from a daunting requirement to a manageable, even enjoyable, part of project work.
Ultimately, the project shows how thoughtful instructional design can take a difficult, technical subject and make it genuinely accessible. By giving every user a tailored route through, the toolkit raises the floor of evaluation practice across the sector, and supports better, more meaningful project work as a result.